Paris 2024 Olympics Styleguide
Logo
This logo draws inspiration from a perspective of negative space made by the Eiffel Tower.
Color palette
#002654
#cf2028
#000000
#ffffff
Project Overview
Design a brand package for the NBC channel for the LA 2028 Olympic Games
Designed in Adobe Illustrator & InDesign.
Typeface: Proxima Nova
This type was chosen for its relevance in the fashion industry, which Paris is one of the fashion capitals of the world. Many high fashion brands use geometric, sans serif typefaces, similar to the sharp and geometric angles of the Eiffel Tower.
Grid
Logo
Navigation
3 Item Menu
Lower & Upper Thirds
Hero Logo Lockup
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