Architectural Research Posters
Project Overview
From preliminary research, sketches, and pattern exploration to complete compositions, students will create a set of three cohesive but individual posters, each featuring one of the three celebrated architectural movements prevalent in Sarasota: Mediterranean Revival, Mid Century Modern, and Post Modern.
Avoiding Mediocracy- Lido Modern- American Palace
Designed in Adobe Illustrator
Post Modern Architecture is a style or movement which emerged in the 1960s as a reaction against the austerity, formality, and lack of variety of modern architecture, particularly in the international style advocated by Philip Johnson and Henry-Russel Hitchcock.
The Mediterranean Revival style in architecture is based on capturing the feeling of a Mediterranean villa. It became popular in the United States in the 1920s and 1930s for the wealth and obsession with leisure that defined the Roaring Twenties led to a boom in seaside resorts in the United States. Warm, tropical places such as California and Florida developed their first sustainable tourist industries around these coastal playgrounds. To attract more tourists, they sought to embrace a unique aesthetic - something that felt exotic and relaxing.
Mid-century modern architecture was a twentieth-century architectural style characterized by clean lines, muted curves, a lack of ornamentation, large windows, interior design based in functionality, and open floor plans intent on making indoor and outdoor living spaces complement each other
Process
It all begins with an idea.
Mediterranean Revival
Detail Studies
Post Modernism
Midcentury Modern